Legal
Privacy Policy
Last updated: July 6, 2026
This policy describes how Forward Company handles personal information in connection with forwardcompany.ai and our business communications.
Introduction
Forward Company ("Forward Company," "we," "us," or "our") operates https://www.forwardcompany.ai (the "Site"). This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit the Site, contact us, schedule a call, or engage us for consulting and related services.
This policy applies to information collected through the Site and direct communications with us. If you are a client, additional terms in your statement of work, master services agreement, or data processing addendum may also govern how we handle your data.
Information we collect
Information you provide
- Contact details such as your name, email address, company name, job title, and phone number when you email us, complete a scheduling form, or otherwise reach out.
- Communications you send to us, including the content of messages, meeting notes you share, and files you provide in connection with an inquiry or engagement.
- Scheduling information submitted through Cal.com or similar tools linked from the Site, including your selected time slot and any details you include in the booking form.
Information collected automatically
- Device and browser information, such as browser type, operating system, device type, and language settings.
- Usage data, including pages viewed, links clicked, referring URL, date and time of access, and approximate geographic location derived from IP address.
- Technical logs generated by our hosting provider when you access the Site.
Client and project information
When you engage us for services, we may process business information, workflow details, system credentials (where authorized), documentation, and other data you provide so we can deliver AI strategy, automation, product development, and related consulting work. The scope of such processing is defined in your project agreement.
How we use information
- Respond to inquiries and communicate with you about our services.
- Schedule and conduct discovery calls, demos, and consultations.
- Deliver, administer, and improve consulting services under a signed agreement.
- Operate, maintain, secure, and improve the Site.
- Analyze aggregated or de-identified usage trends to improve our content and user experience.
- Comply with legal obligations, enforce our terms, and protect our rights and the rights of others.
- Send service-related notices. We do not sell your personal information.
Legal bases for processing
If you are located in the European Economic Area, United Kingdom, or Switzerland, we process personal information on the following bases, as applicable:
- Contract — to respond to your requests, schedule meetings, or perform services you have engaged us to provide.
- Legitimate interests — to operate and improve the Site, secure our systems, and grow our business in a way that does not override your rights.
- Consent — where required for optional cookies, marketing communications, or other processing for which we request your permission.
- Legal obligation — where processing is necessary to comply with applicable law.
Cookies and similar technologies
The Site may use essential cookies required for basic functionality, such as security and load balancing. If we enable analytics or performance tools in the future, we will update this policy and, where required, obtain consent before placing non-essential cookies.
You can control cookies through your browser settings. Disabling certain cookies may affect Site functionality.
How we share information
We do not sell or rent personal information. We may share information in the following circumstances:
- Service providers that help us operate the Site and business, such as hosting (Vercel), scheduling (Cal.com), email providers, and professional advisors, subject to appropriate confidentiality and security obligations.
- Subprocessors or specialists engaged to deliver client work, only as authorized by you or your agreement with us.
- Authorities, regulators, or other parties when required by law, legal process, or to protect rights, safety, and security.
- A successor entity in connection with a merger, acquisition, reorganization, or sale of assets, subject to this Privacy Policy or notice to you.
AI and client data
Our services may involve designing, building, or integrating systems that use artificial intelligence. When we process client data in connection with an engagement, we do so according to your instructions and applicable contract terms.
Unless expressly agreed in writing, we do not use client confidential information to train public AI models. If a project requires third-party AI providers, we will identify them and address data handling in the project agreement.
AI-generated outputs may be inaccurate or incomplete. You are responsible for reviewing outputs before relying on them in business decisions.
International data transfers
We are based in the United States and may process information in the U.S. and other countries where our service providers operate. Where required, we use appropriate safeguards for cross-border transfers, such as standard contractual clauses or equivalent mechanisms.
Data retention
We retain personal information for as long as necessary to fulfill the purposes described in this policy, including to provide services, maintain business records, resolve disputes, and meet legal obligations. Retention periods vary depending on the type of information and our relationship with you.
Inquiry and marketing records are generally retained while relevant to our communications with you, unless a longer period is required by law or an active engagement.
Security
We implement reasonable administrative, technical, and organizational measures designed to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Your privacy rights
Depending on where you live, you may have rights to access, correct, delete, restrict, or object to certain processing of your personal information, and to receive a portable copy of information you provided. You may also withdraw consent where processing is based on consent.
Residents of certain U.S. states may have additional rights, including the right to know what personal information we collect, request deletion, and opt out of certain sharing. We do not sell personal information as defined by applicable state privacy laws.
To exercise your rights, contact us at hello@forwardcompany.ai. We may need to verify your identity before responding. You may also lodge a complaint with your local data protection authority.
Children's privacy
The Site and our services are directed to businesses and professionals. We do not knowingly collect personal information from children under 16. If you believe we have collected such information, please contact us so we can delete it.
Third-party links
The Site may link to third-party websites and services, including Cal.com. Those services have their own privacy policies, and we are not responsible for their practices.
Changes to this policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page indicates when it was last revised. Material changes will be posted on this page. Your continued use of the Site after changes become effective constitutes acceptance of the updated policy.
Contact us
If you have questions about this Privacy Policy or our privacy practices, email hello@forwardcompany.ai or write to Forward Company, forwardcompany.ai.